Less languishing,
more launching.
Make your business a reality with this live challenge designed to take you from languishing to launched in just 21 days
The next challenge is right around the corner ↓
Kicks off: Monday 27th July 2026 @ 12pm (AEST) UTC+10
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Wraps up: Monday 17th August 2026 @ 12pm (AEST) UTC+10
Challenge dates
Juicy stuff
This three-week challenge is curated to maximise your chance of early-stage success – stripping back to the core concepts and needle-moving action items that break down the barriers to launching.
Your business idea deserves to be out in the world – scrappy, spirited and impactful – just how it should be!
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We kick off the first week of the challenge by fleshing out our business ideas and building on the big WHY behind wanting to start the business.
This weekly sprint cover two key lessons that are crucial to the backbone of your business launch:
Identifying Your Niche
Ideating Your Offering
We wrap up the week with a drafted version of our very first offer ⚡️
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Stepping into week 2, we hit the ground running by testing out our first offer with a couple of keen ‘early adopter’ clients. This sprint is centred around ensuring that the core concept of the offer is solid and valuable before polishing the offer for our launch the following week.
This weekly sprint includes two key lessons around how to validate your offering and develop it into a viable business model:
BETA Testing Your Offer
Developing Your Business Model
Walk away from week 2 with a solid one-pager that outlines your business model and provides a plan of attack 🎯
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Now it’s time to delve into the juicy stuff – your business launch! This sprint focuses on pre-launch prep and strategising how best to fuel your launch to gain traction early on.
This weekly sprint covers the core launch planning lessons:
Your Launch Plan
Fuelling Your Launch
As we wrap up the third and final week, we’ll walk away with a solid business launch plan and a go-to market strategy for microbusiness success 🚀
